Previous Dutch Bros chief of staff and chief social impact officer will bring strong background in expansion and ESG approaches to Hayden Homes executive leadership team.

Bend, Ore., April 1, 2025— Hayden Homes announced an exciting new addition to the company’s executive leadership team today in Keith Thomajan who will serve as Hayden Homes’ senior vice president and chief of staff. His new role begins today.

Thomajan brings extensive experience in strategic planning, operations, community impact and people development. He has held senior leadership roles in both the public and private sectors, most recently with Dutch Bros where he served as chief social impact officer and chief of staff.

During his tenure with Dutch Bros, Thomajan helped lead the beloved coffee purveyor’s growth from 7 to 15 states and from $300 million to $1 billion in revenue. While with the company, he developed and implemented a five-year strategic plan focused on operational efficiency, people systems, and disciplined brand strategy. In his social impact role, Thomajan built out Dutch Bros program teams in philanthropy, sustainability, DEI, and government and community affairs—positioning these efforts as central drivers of employee inspiration, IPO valuation, and public market accountability.

“We are excited to welcome a colleague of Keith’s exceptional caliber to our leadership team,” said President of Hayden Homes Steve Klingman. “His innovative vision and dynamic energy, particularly in his commitment to building a strong community while driving sustainable business growth, perfectly align with Hayden Homes. We are excited about the impact he will make as part of our team.”

Prior to Dutch Bros, Thomajan was the CEO of both the United Way of the Columbia-Willamette and Camp Fire Columbia, where he spearheaded key organizational and community initiatives.

In this new role, Thomajan will work closely with other members of Hayden Homes’ executive team to oversee key strategic initiatives. He will also optimize company operating rhythms and drive continuous improvement to support long-term growth and success. In his first few weeks, Thomajan will meet with team members across the company and spend time in each of Hayden Homes market regions, including Central Oregon, the I-5 Corridor, Southwestern Washington, Inland Washington, Southern Idaho, and Montana.

“I am truly honored and grateful to join the Hayden Homes family,” said Thomajan. “This opportunity allows me to combine my deep passion for community impact and strategic planning with the remarkable work that Hayden Homes is doing to provide hardworking families with homeownership opportunities. It’s a perfect match, and I am excited to take on this new challenge and contribute to the incredible work that lies ahead.”

About Hayden Homes

Established in Redmond, Oregon in 1989, Hayden Homes has provided over 27,000 new homes to price-conscious, value-driven homebuyers in underserved, secondary markets throughout Washington, Oregon, Idaho, and Montana. Hayden Homes continues to be the largest privately-owned new home builder in the Pacific Northwest. Hayden Homes exists to Give As You Go™, so together we build a strong community, and lead fulfilled lives.  

Hayden Homes has contributed $7.1 billion to local economies and has created more than 99,000 jobs since the company’s inception. Hayden Homes supports philanthropic efforts in the communities in which they build and have contributed more than $80 million in charitable donations with the flagship of their giving through the 501(c)(3) nonprofit, First Story. To date, First Story has provided over 120 families throughout the Pacific Northwest with an affordable home and a first step toward financial freedom. The Hayden Homes brand family of companies includes Simplicity by Hayden Homes, Wise Size Homes and Hayden Homes, all providing an unparalleled selection of opportunities for those looking to purchase a new home.